Partnerbrite integrates with a rights holder's own ad platforms. It doesn't connect to the CRM or other databases, and it doesn't add its own tags to websites and apps. A rights holder's audience data connects directly with its own processors of data (i.e. Facebook, DV360, Google Ads, TikTok). The rights holder maintains full and direct control and visibility over those platforms. The partner brand does not have direct access to them.
Yes, Partnerbrite can integrate with any ad server to make your on-site inventory available to include in partner digital campaigns.
Partnerbrite integrates out-of-the-box with multiple leading ad platforms (DSPs). The rights holder is simply required to integrate their audiences directly with one or more DSPs that they wish to make available to sponsors and partners. In most cases, they already do this for their own advertising.
No, you don't need to share any audience data with Partnerbrite or any partner directly.
